It is important to every human being that they look beautiful. This inherent desire has fuelled the production of more and more beauty products, for men as as well as women. There are more cosmetic companies in the market than ever before, locked in advertising wars to porve one company's product is better than someone else's.
Studies have shown that some of these products do more harm than good, but that hasn't stopped the consumers from lapping up every new product that is launched in the market. The cosmetic majors play on the intrinsic insecurity of human beings to make them belive that their products will make them more attractive somehow. Let us remember, however, that a few generations before us, there wasn't such a huge market for beautifying products, but our great grandparents weren't exactly ugly, were they?
